Where is Marlo is a Swiss label providing eco-friendly clothes in contemporary designs for women and kids aged 3 to 14. The brand was launched in 2015 by Anne-Sophie Bitz, a Swiss fashion designer, trained at the Ecole des techniques de l’habillement in Lugano (Switzerland).
HOW IT ALL STARTED FOR WHERE IS MARLO:
From the beginning, we aimed for soul. Strong and timeless designs defining our unique brand identity. But we could not ignore the human cost of some of the existing manufacturing processes… we wanted to embrace nature’s harmony by respecting the delicate balance between human beings and natural resources…
With this in mind, a brand new little citizen of the world, Marlo, was born and the story began… a project combining creativity with thorough research to work in accordance with our core values. For Marlo came a custom-made universe, colourful, graphic and minimalistic. A world of unique design combinations inspired by man’s lost civilisations and nature itself. Marlo’s world had to be mysterious, wild and always full of surprises around the corner. We also imagined Marlo living in a better world, respectful of people and nature.
OUR CREATIVE APPROACH:
To give each piece a unique and timeless soul, our focus is always on the cut, the colours, the detailing with special care given to the use of prints. These prints are entirely designed by us and are inspired by abstract and graphic patterns. For the detailing, we favour the use of Velcro, press studs and invisible zips. Colours are an essential part and our brand prefers dark/smoky tones which bring their own natural depth. There is a continuity to our collections, Marlo is on a voyage and from season to season, colours and pieces can meet and blend to reappear the next season in a new form.
To avoid falling into the trappings of Fast Fashion, we made the conscious decision not to participate in trend fairs and to distance ourselves from short lived fashion trends.
OUR ETHICAL AND ECO-FRIENDLY APPROACH:
To satisfy our ethical and ecological ethos, our brand monitors carefully each stage of the creative, manufacturing and selling process and we aim to:
- manufacture within Europe, specifically in the Porto area of Portugal. Production is coordinated by a family business with more than 20 years’ experience in working with specialised local plants and workshops. This proximity means that each visit allows us to meet with all the companies involved in the manufacturing process (weaving, dying, printing…) and to ensure we are satisfied with all the existing processes and standards before going forward with future projects.
- use primarily natural materials: mainly GOTS certified organic cotton (Global Organic Textile Standard, world's leading textile processing standard for organic fibers, including ecological and social criteria, backed by independent certification of the entire textile supply chain, yarn in our case) or recycled cotton.
- use synthetic materials only when necessary to help make clothes more functional or durable (polyester and lycra in particular); all polyester used, especially in our swimsuits, is recycled.
- work with dye and printing factories certified STANDARD 100 by OEKO-TEX® (this independent testing and certification system regulates the use of dyes with harmful effects to health and environment).
- look for and gradually introduce new material and innovative manufacturing processes respecting our ethical and ecological criteria.
- select carefully our fabrics and bring extra care to detailing to keep our clothes looking better longer.
- limit our use of packaging and opt for recycled or recyclable materials.
Top left, colorants of the STANDARD 100 by OEKO-TEX® certified tinting-factory / top in the middle, a tinting machine of the same factory / top right, a jersey weaving machine of our fabric supplier (using GOTS cotton) / at the bottom left, the team in charge of the sampling and patterns / at the bottom right, the certification labels
OUR COMMERCIAL APPROACH:
Since starting this project, we have had to come to terms with the changes hitting the textile industry. Fast fashion now imposes its pace and fashion collections are only relevant for a very, very short time! Seasonal sales come earlier each year and retail outlets, both shops and online, are thriving… and while this is happening, brands, factories and shops barely survive financially.
Believing that great things can come from small beginnings, we therefore decided to make a point to go against the current commercial trend by following several trading criteria:
- set prices allowing manufacturers, shop owners and our brand to make a living while maintaining retail prices that are affordable to most.
- take a stance against events like Black Friday
Why do we do it? To give back real long-lasting value to clothing!
HOW CAN YOU BE A PART OF THIS PROJECT?
Each of us can follow simple rules when buying and actively help the textile industry to become healthier and more sustainable.
BUY LESS, BUY BETTER and MAKE IT LAST
FOR A BETTER WORLD ;-)
If you want to discover more about our approach, you can contact us at firstname.lastname@example.org, we’ll be very happy to give you more details.
We wish you a beautiful trip with Marlo!
Anne-Sophie Bitz, owner and designer