Where is Marlo Manifesto

Where is Marlo is a Swiss label providing eco-friendly clothes in contemporary designs for women and kids. The brand was launched in 2015 by Anne-Sophie Bitz, a Swiss fashion designer, trained at the Ecole des techniques de l’habillement in Lugano (Switzerland).


HOW IT ALL STARTED FOR WHERE IS MARLO:

From the beginning, we aimed for soul. Strong and timeless designs defining our unique brand identity. But we could not ignore the human cost of some of the existing manufacturing processes… we wanted to embrace nature’s harmony by respecting the delicate balance between human beings and natural resources…

With this in mind, a brand new little citizen of the world, Marlo, was born and the story began… a project combining creativity with thorough research to work in accordance with our core values. For Marlo came a custom-made universe, colourful, graphic and minimalistic. A world of unique design combinations inspired by man’s lost civilisations and nature itself. Marlo’s world had to be mysterious, wild and always full of surprises around the corner. We also imagined Marlo living in a better world, respectful of people and nature.

OUR CREATIVE APPROACH:

To give each piece a unique and timeless soul, our focus is always on the cut, the colours, the detailing with special care given to the use of prints. These prints are entirely designed by us and are inspired by abstract and graphic patterns. Colours are an essential part and our brand prefers dark or smoky tones which bring their own natural depth. There is a continuity to our collections, Marlo is on a voyage and from season to season, colours and pieces can meet and blend to reappear the next season in a new form.

To avoid falling into the trappings of Fast Fashion, we made the conscious decision not to participate in trend fairs and to distance ourselves from short lived fashion trends.

OUR ECO-FRIENDLY APPROACH:

To satisfy our ecological ethos, our brand monitors carefully each stage of the creative and manufacturing process and we aim to:

∴ manufacture within Europe, specifically in the Porto area of Portugal. Production is coordinated by a family business with more than 20 years’ experience in working with specialised local plants and workshops. This proximity means that each visit allows us to meet with all the companies involved in the manufacturing process (weaving, dying, printing…) and to ensure we are satisfied with all the existing processes and standards before going forward with future projects.

∴ use primarily natural materials: mainly GOTS certified organic cotton (Global Organic Textile Standard, world's leading textile processing standard for organic fibers, including ecological and social criteria, backed by independent certification of the entire textile supply chain, yarn in our case) or recycled cotton.

∴ search and introduce little by little new materials or new production processes that meet our environmental criteria. For example our recent projects use LENZING™ ECOVERO™ viscose (LENZING ™ ECOVERO ™ viscose fibres are derived from sustainable wood and pulp, from certified and controlled sources. The fibres have been certified by the EU Ecolabel as meeting high environmental standards throughout their life cycle) but also SMART INDIGO™ denim (whose electrochemical process dyeing process invented in Valais drastically limits the use of chemicals and water during dyeing).

∴ use chemical synthetics only when necessary for the functionality and durability of the product (lycra in particular); the polyester and nylon used for our swimwear are from recycling.

∴ work with dye and printing factories certified STANDARD 100 by OEKO-TEX® (this independent testing and certification system regulates the use of dyes with harmful effects to health and environment).

∴ use accessories (buttons, zips, labels) also produced in Portugal and certified STANDARD 100 by OEKO-TEX®.

∴ select carefully our fabrics and bring extra care to detailing to keep our clothes looking better longer.

∴ limit our use of packaging and opt for recycled or recyclable materials.

OUR COMMERCIAL APPROACH:

Since starting this project, we have had to come to terms with the changes hitting the textile industry. Fast fashion now imposes its pace and fashion collections are only relevant for a very, very short time! Seasonal sales come earlier each year and retail outlets, both shops and online, are thriving. Believing that great things can come from small beginnings, we therefore decided to make a point to go against the current commercial trend by following several trading criteria:

∴ set prices that allow producers, shops and our brand to live simply, while keeping distribution prices affordable for the greatest number.

∴ to free ourselves from the commercial rhythm of the seasons and create according to needs and stock

∴ not overstock by creating limited editions

∴ create with sustainability in mind in terms of style and quality

∴ not sell out and maintain the value of products over time

∴ go against the grain of black friday type commercial events

Why do we do it? To give back real long-lasting value to clothing!


HOW CAN YOU BE A PART OF THIS PROJECT?

Each of us can follow simple rules when buying and actively help the textile industry to become healthier and more sustainable.

BUY LESS, BUY BETTER & MAKE IT LAST

If you want to discover more about our approach, you can contact us at asophie@whereismarlo.com, we’ll be very happy to give you more details.

We wish you a beautiful trip with Marlo!

Anne-Sophie Bitz, owner and designer